Systems
Integrations fail at the edges
The happy path is the easy part and it is what gets demonstrated. What separates an integration that lasts from one that quietly loses data is entirely in the failure cases.
Insights · page 4 of 4
Older articles, newest first. Everything here is written to stand on its own – none of it assumes you have read the rest.
Systems
The happy path is the easy part and it is what gets demonstrated. What separates an integration that lasts from one that quietly loses data is entirely in the failure cases.
E-commerce
Trade pricing that lives half in the ERP and half in plugin configuration is the most common reason a B2B store cannot be maintained. The fix starts with writing down who owns each number.
Design
Interfaces are usually approved as screenshots showing ideal content. Then the build meets the empty state, the six-line error and the customer with three hundred orders.
Strategy
A large share of commissioned business apps would have been better as a well-built mobile web experience. Here is the short list of reasons that hold up, and the recurring costs nobody puts in the quote.
Strategy
Half of what agencies sell as discovery is a sales process with a report attached. The difference is testable: could you hand the output to a different supplier and get a comparable quote?
These articles describe how we approach the work. If you would rather have the conversation than the reading, that is usually faster.
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