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Design systems: when you need one
Consistency is free at first. A design system is what you buy at the point it stops being free, and buying it early is a common way to waste a quarter.
Insights
Insights
Articles on the decisions we are asked about most often. Written to be useful to someone who is not going to hire us, which is the only standard that makes this kind of writing worth doing.
We publish infrequently and at length rather than frequently and thinly.
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Systems
Build or buy: internal tools
The spreadsheet is winning for a reason. Understanding that reason decides whether you should buy software or build it.
SEO
Information architecture is SEO
The largest SEO decisions on a site are made in a sitemap workshop by people who are not thinking about search at all.
E-commerce
Checkout: what actually loses the sale
Most checkout advice is about reducing steps. The money is usually lost to something that was never on the page at all.
Development
What maintainable means when you pay for it
Maintainability is not a quality of code, it is a rate: what the second year of changes costs compared to the first. Here is what sets it.
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